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About Us

Coastal home decor for those who live for the sunny days and salty waves

A beautifully organised home brings the ultimate calm, got-it-all-under-control feeling.

And when it’s styled to give you all the just-came-back-from-the-beach feels? Absolute bliss.

It’s one thing to screenshot dreamy images and save them in your “beach house inspo” folder.

But it’s another to actually translate that into what works with your existing décor.

That’s why we make it easy palm-tree-breezy to choose the colours, materials, textures and sizes that work perfectly in your home.

Bring those sunshiney beach days home

We love the feeling of escape the beach brings.

Just like your favourite beach or holiday memories, all our products evoke laidback, natural vibes.

We bring home those moments of lazy beach days, balmy nights, salty hair and sun kissed skin.

From sand-toned plant hangers to carry-it-all market baskets, boho hammocks to planters that make lush foliage pop, most products are handmade from natural plant materials and allow you to create a natural escape in your own home.

Our products are inspired by nature, with most made from natural plant materials, wood and cotton.

That’s where Iluka Beach began.

Hey, I’m Julia Holmes

Interiors addict, indoor plant obsessed, beach lover. Mum to one son, yes girl to my two fur babies and wife to my best mate.

I’ll always say yes to sushi, a surf, the beach and warm weather.  Partial to a gin or sparkling wine but it’s best not to mix the two. 😜

Honestly, I’m just like you.

A busy mum, trying to create a beautiful home while keeping up with laundry, cooking, school lunches and drop offs. Did I mention working in my own business?

I’m always wishing I had more time to relax or go on holidays. If you catch me daydreaming, it’s cause I’m mentally planning our next trip down the coast or getaway to Bali… or just anywhere!!

Many of us love the beach as our place to escape our busy lives, lie on the beach or go for a surf or swim. I think this is why we take inspiration from nature and the beach for decorating our homes.

Iluka Beach began with a vision

Coastal vibes, a tidy house and that cruisy beach holiday I-don’t want to-go-home feel. These three things can exist in harmony together.

Rewind to 2015. I resigned from my IT job for a major Australian retailer. I was pregnant and moving interstate (crazy, right?) with my partner and two dogs in search of a warmer, tropical climate.

With an almost empty new house and the extra time I had pre-birth, I took time to plan out how to create a home that reflects the coastal lifestyle I love.  I’d love the chance to help you do the same.

I love decorating a room to make it visually appealing and more attractive, even in some ugly rental properties! Adding real plants will instantly give a room a natural feel.

I have always had a passion for ecommerce and business so when I came across belly baskets, my brave entrepreneurial streak stepped in and I began selling them with hammocks online and at local markets. Demand shot up like a surfer over a wave and I expanded, importing containers with many more beautiful handmade baskets, new homewares and clothing.

Today, Iluka Beach is a lifestyle homewares, apparel and accessories brand based in Ulladulla, NSW, inspired by beach culture.

Named after the Bundjalung word “iluka” for “by the sea”, Bundjalung is an Australian Indigenous language spoken in north eastern New South Wales and South East Queensland.

We want to solve your styling and organisational problems in the home with functional, coastal décor that’s easy to style with your existing pieces.

Because we know how hard it is to create a home that looks as good as you imagine, we offer a broad choice of colours, shapes, sizes and ways to organise your home.

We show you what’s possible and help you discover your style and put all the pieces together to create a coastal style home you adore.

We love mother earth

Care and thought goes into all our products and they way we get them safely from our door to yours.

The environment is what inspires us so we give it the love it deserves by reducing waste, avoiding plastic and sourcing responsibly made, natural products as best we can.

You’re our focus. We’d love to hear your input so feel free to drop us a line or email here. Link to Contact

Ready to create a beach style home you adore?


Doing our bit

We’re proud supporters of

Smith Family, pound, RSPCA and the Alannah & Madeline Foundation